In a statement released on the Official Facebook blog, the reason for Live audio stems from publishers who wanted to tell stories on Facebook with words and not videos. We have seen some creative Live videos where the publishers go live using a static image and eliminating the need for videos.
Also, some publishers have complained about the inability to broadcast Live videos from places with poor network signal. All these can easily be solved by broadcasting only a Live Audio Feed.
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Facebook also announced that with Live Audio, Android users will be able to continue listening to a live audio broadcast even when they leave the facebook app or lock their phones. Meanwhile, iOS users will only be able to continue listening as they browse other parts of Facebook.
Facebook Live Audio playing with screen locked on Android |
"As we continue to improve the Facebook Live experience, we’ve been listening to feedback to inform the new tools and features we build. One thing we’ve heard is that partners want new formats for going live. We announced Live 360 last week, and today we’re excited to announce another way to go live on Facebook: Live Audio." - Facebook BlogFacebook Live Audio will be available for all users starting from early next year. Meanwhile, Facebook plans to start testing Live Audio with partners including BBC.
Facebook Live Audio Setup |
What's your opinion about Facebook Live Audio? Leave a comment below!
Watch: Facebook Live Audio in 60 seconds
My opinion is that FB should get one feature working correctly. Then oncevthe have audio and video sync correct they can create new media opportunities
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